While most businesses have gotten on board with using customer relationship management (CRM) tools, many are starting to see the limitations, especially holding companies. CRM solutions aren’t bad; they’re just not built for businesses with certain needs. While they’re great for smaller companies and entrepreneurs, they fall short for larger organizations.
If you operate a holding company, here’s why you should trade in your CRM and switch to an agency network.
Agency network software is built for holding companies
Pre-made software can be great, but it’s crucial to choose the right type of application. At first glance, a CRM may seem like a decent solution, but once you try an agency network, there’s no going back. This type of application is specifically built for holding companies to streamline operations and manage their entire organization in one place.
Managing a holding company comes with unique needs that go far beyond the capabilities of a CRM. Agency network software centralizes everything, including operations and data, providing the tools needed to manage multiple business functions across a number of entities.
You can bypass the need for expensive customizations
Regardless of the software you’re currently using, if you want to expand the capabilities to meet that of an agency network, you’d have to sink a good chunk of cash into customizations. And some features may not even be possible, depending on how the application was built.
Although custom software is usually worth the investment, it’s not always necessary.
With agency network software, everything you need is already built. You get all the pre-built features you need, and you can tailor them to meet your needs. Customization is still possible, but it’s not as difficult or costly. Most customizations are lightweight because the agency network already covers your needs.
Enhanced collaboration
Owning multiple entities requires some serious coordination where collaboration is concerned. Using an agency network makes this easy. It facilitates seamless communication and collaboration between all of your subsidiaries and each individual department. This creates a high level of synergy and efficiency across your entire organization.
Scalability and flexibility
As you grow your business, your operational needs will evolve and will likely become a little more complex. Agency network software will adapt by allowing you to add new entities at any time and implement new features even if you haven’t used them before, all without disruptions or reconfigurations.
Consolidated analytics
Your ability to make solid decisions depends on having accurate data at your fingertips. When you’re using multiple applications, your data is spread out and it takes a lot of work to consolidate the information. When you use an agency network, you’ll get detailed analytics that cover all aspects of your operations.
Your decision-makers will benefit from the way agency network software consolidates real-time data and insights, allowing them to make the right choices with confidence.
Workflow automation
Automating workflows is one of the best ways to increase efficiency across your organization. The less time teams have to spend performing repetitive, redundant tasks, the better. While a CRM can automate some aspects of a workflow, it doesn’t compare to what an agency network can accomplish.
In fact, many businesses make the mistake of using a CRM to automate broken processes. When you use agency network software, you’ll have an easier time designing your workflow automation because the tools are specifically designed for holding companies.
Reducing manual work wherever possible is a major key to profitability. If you plan to continue expanding, you’ll need to automate as much as possible. This will eliminate inefficiencies and allow your team members to focus on what they do best.
Specialized agency network software will give you an advantage
When you switch from a CRM to an agency network, you’ll have a comprehensive, cost-effective, scalable solution made just for holding companies like yours. Unlike a typical CRM, it will meet your needs without requiring any expensive customizations. Your teams will find collaboration easier, and your decision-makers will have access to better data.
Ultimately, choosing an agency network is an investment in long-term success through efficiency. It’s a strategic move that will help your business grow and scale with ease.
Founder Dinis Guarda
IntelligentHQ Your New Business Network.
IntelligentHQ is a Business network and an expert source for finance, capital markets and intelligence for thousands of global business professionals, startups, and companies.
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